Better use of job boards

Greg Wyatt • April 20, 2026

On Tuesday 28th April at 1pm BST, Simon Ward and I will be joined on our weekly LinkedIn Live by CV Library.


I'll share the details of this free interactive session as soon as the event link is available - bring your questions.


If you don't know CV Library it's one of the main job boards in the UK. While they might sit behind others in terms of coverage, I find them easy to work with and helpful - they are responsive, they have fewer fake jobs than LinkedIn, they have a CV database I can search across that is in many ways more effective than #OpenToWork.


They'll be showing how to get a better mileage from their CV database, as a job seeker, and many other helpful things - points you can apply to LinkedIn too, as an inbound sources of recruiter searches and the principles we use to look for viable candidates.


It seems timely to share this updated chapter from A Career Breakdown Kit (2026), which I will no doubt update with learnings from the session.


38 - Better use of job boards

 

Job boards are often the first port of call when new to a job search.


It’s a natural inclination that they are where vacancies are to be found. Quickly followed by disappointment, anxiety and frustration when you get close to 0% hit rate.


And not even a single reply.


Let’s take a step back, look at the overall picture and make a plan.


There are many job boards in the UK that sell their systems to employers and recruitment agencies.


You may be familiar with Indeed, Reed, CV Library, Jobsite / Totaljobs, LinkedIn (yes, it is a job board, disguised by being a social media platform).


Aside from the generic, there are also many sites specific to your niche. As well as ATS platforms themselves.


Job boards sell two things to their clients - advertising and access to their CV database.

Although LinkedIn differs in how it is wrapped up with content and networking, it does have a form of CV database in how we can use the Recruiter Licence to search profiles (we can even make do without through more advanced techniques such as X-ray searching and programmable search engines).


There are also aggregator websites which scrape content from one job board to their own or a third party. You can often tell because when you click apply it takes you to another website instead of properly starting an application.


Job board priorities and what that means for you


Job boards want to sell their services and make money, which is entirely sensible.


To support their argument they use all sorts of metrics such as the number of CVs on their database and the number of applications made (by job or month).


It’s to their advantage that adverts receive as many applications as possible - their advice on improving advert performance is geared around volume. Rather than around suitable candidates.


This disconnect happens because clients often lie about how effective adverts have been by the measure of vacancies filled - because of concern it will affect renewal prices. This is feedback given to me from account managers at two different job boards when researching job search advice. Job boards can only prove the number of applications, so that becomes the target.


The most effective job adverts have fewer applications and a higher number of suitable candidates - what I aim for in mine.


To maximise the number of applications they do things like scraping, aggregation and affiliate arrangements.


They offer services like automatic relisting where an advert is reposted as new once a week throughout the term of the listing (could be up to 6 weeks by default, or longer by choice).


These are sold as benefits to employers which might help when there are limited candidates, yet often hinder when there are too many candidates for jobs.


You may remember the same from Fake jobs (p81).


They make it as Easy as possible for you to Apply for these jobs, so that you can be an additional metric.


As Goodhart says, ‘When a measure becomes a target, it ceases to be a good measure.’


The consequence for you as an applicant is twofold.


You are encouraged to be one of the numbers of applicants to purposefully generic adverts you are not the most suitable for.


When you are the most suitable, you are in competition both with people from the line above and people who are wholly unsuitable.


I should point out I don’t think job boards do this cynically. They do so because they think high numbers are best.


It’s also a problem for recruiters who may find it impossible to deal with this volume unless through automation or by finding ways to manually eliminate applications at scale.


Job boards, employers, agencies and candidates are all wrapped up in this cycle of speed and volume. And with use of AI-style automation, so too are many job seekers. Where's the specificity and accuracy?


Though it might be the best way to make money.


Job seekers are accountable too, partly because of how they have been trained to apply.


Don’t blame recruiters.


Don’t blame employers.


Don’t blame unqualified applicants.


Blame the system we are all part of.


And if you ever find yourself a hiring authority - be the change you hope for.


Better use of job boards


Let’s go back to that point about applications.


In the current market, it’s not uncommon to see hundreds to thousands of applications per vacancy.


Rarely are those applications qualified candidates.


For a typical job description templated advert you can expect the high majority of applicants to be wholly unsuitable.


What do I mean by wholly unsuitable?


People who require work permits when a role doesn’t sponsor them.


People who don’t meet the minimum requirements set out in an advert.


People who are clearly unsuitable for this role.


When you see a number, don’t be disheartened by the number alone.


As a job seeker, your minimum requirement to apply for a vacancy should be that you can logically prove to yourself you are qualified based on the evidence provided. Read back through Should I customise my CV? (p178) for more on this.


… tips and bits


Finding vacancies is as important as applying for them. Collect those synonyms you’ve been tailoring your CV with and use these in your searches.


If you find an obscure term which represents what you can do, why not search solely on that term?


You might find a horribly written advert whose only correct word is that term.


It’s a trick we use to find candidates too - occasionally I might search on something like ‘egnieer’ because typos don’t make a bad candidate.


Location is a key search criterion.


Most people search from their home address. How about running tight searches where you are prepared to work - e.g. 1 mile from CB4 0WZ (a hub for business parks in Cambridge where I worked many moons ago).


How to optimise for CV databases


When you apply for a vacancy on a new job board they will likely have a CV database tethered to your application.


Your permission to have your CV added may be hidden in their terms and conditions.


A CV database is an opportunity for you to be found.


Sometimes this will be for vacancies that are never advertised, such as the example I wrote about earlier.


You have an opportunity to leverage CV databases to improve the number of inbound enquiries you receive.


  • Log all the job boards you’ve applied through
  • Make a list of all that have CV databases, including login details
  • Ensure your CV is up to date containing the keywords for the job you are most suitable for
  • Check your contact details are correct
  • Check all the details on your account. Salary details, location, preferences should all be current.
  • Register your postcode for where you want to be found. If you plan to move to Scunthorpe in April, that should be your current location. It’s where we will look for you
  • Update your CV and profiles once a week. It shouldn’t take long. If you are active in the past week, this will show up in recruiter searches, assuming a recruiter only looks at activity from the past 14 days


The CV databases at the back end of job boards are one of the resources I use to fill roles whether advertised or not. They’re a good marginal gain and may bring you leads you’d never hear about otherwise.


A note on the ATS


Whenever you come across an advert linked to an ATS like Workable, many companies will use that ATS. These may recruit for relevant vacancies in a commutable location.


Try this command in Google -


site:workable.com London “Marketing Manager”


Site: directs the search to a particular website. Change the location and job title to ones relevant for you.


Some of these vacancies may never make it to a job board you are aware of.


Why you should hack LinkedIn advert results


URLs (website page addresses) are a funny thing - they often contain commands for a website related to your requests.


Changing certain points can have interesting results.


For example, here’s a URL for a job search for Marketing Manager near me over the past 24 hours:


https://www.linkedin.com/jobs/search-results/?f_TPR=r86400&keywords=Marketing%20Manager&origin=JOBS_HOME_SEARCH_BUTTON


Don’t worry about the bulk of the URL. Take note of the bold - r86400 which matches seconds in a day.


Let’s say you log on at 9.30am and you want to check jobs posted in the last hour. This feature isn’t available as standard in the search tools.


However, you can edit the URL from a standard search to:


https://www.linkedin.com/jobs/search-results/?f_TPR=r3600&keywords=Marketing%20Manager&origin=JOBS_HOME_SEARCH_BUTTON


Because there are 3,600 seconds in an hour. Try it and see what happens.


(Edit: in error checking for this article, originally updated in January, this particular ‘hack’ no longer appears to work. Why not try it yourself on a job you’re interested in and let me know if it works for you? I’ll update this properly for the next book update. I've left it here to show how this kind of tactical advice can change so quickly as to make it obsolete.


Next week's article is on Content Strategy & Philosophy for promoting yourself on LinkedIn. Call it personal branding, call it copywriting - expect some people to jump on with strong opinions without reading the article)



By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.