Trust Me. A Recruitment AiDE, pt 15

Greg Wyatt • February 12, 2026

I was just about to click "Post", when I read a comment by a peer, suggesting that even the most transactional recruiters fill their vacancies.


In which case, why bother trying anything differently?


One reason is because you care about long-term outcomes. It isn't just about filling the job, but finding the right person, and hopefully someone who will exceed expectation while thriving in their roles.


If that's your goal, a smart idea is to break down how you achieve that, look at the common steps, processes, tactics and strategy, then find a way to replicate it consistently.


While this series has appeared to be about recruitment messaging, that message isn't the goal, it's the consequence of the AiDE framework.


A central principle in the framework is trust.


May 30, 2023


Write words in the right way and you can make anyone believe anything.


You can even get readers to behave in utterly predictable ways, in certain situations.


I know you don’t believe me, so -


Don’t think about your breathing.


Now you are, and you’re admittedly annoyed but slightly amused.


Okay that just works for 84% of readers, a stat I’ve just made up.


Did that line undermine your trust in me?


It’s why whodunnits are often better read than watched: the passage of words doesn’t just bring us forward – they trap us in the narrative.


I don’t know how The Murder of Roger Ackroyd could be quite so clever as a film, a novel which breaks all the conventional rules of murder mysteries.


Read it, then tell me if you disagree.


Narratives that suck you in and suspend disbelief.


It’s no different in advertising and content in general.


If words speak to your emotional truth, then cognitive bias is hard to shift.


Examples


Have you heard about the situationally dangerous DiHydrogen Monoxide?

- also known as Hydroxyl Acid, found in acid rain - used in industrial solvents - found in most junk food - too much exposure will kill you - found in all dead bodies


This led to a 14-year-old convincing 43 of his 50 classmates to vote on banning water.


Yet not a single word is untrue, just misleading in only speaking to fear and lols.


What about all those front-page headlines of Cancer being cured?


On further reading, it was from promising clinical trials, rather than market ready.


Months later research shows the drugs were not as effective as hope sold, muttered in a byline on pg 17.


Laetrile was promoted as a cancer cure in the 70s before being shown to be as effective as a placebo.


One of many.


All true words.


Politicians play both sides.


How about LinkedIn dimfluencers and their sales of hope?


Or the posts about wolf packs as a metaphor for servant leadership?


You can see the engagement – how do they stand up against critical thinking or a quick browse on Snopes?


Fool me once, and that suspension of disbelief comes crashing down.


And so it is in recruitment.


Adverts, content and messages that speak an emotional truth can be quite compelling.


Should we even strive to compel, and what risk does that bring?


For me that comes down to what outcome you want from recruitment.


Do you want a candidate to engage?


A candidate for submission?


One for interview?


To be offered?


To become your next employee?


To last long enough to give you a return on investment?


Someone that enjoys working there while doing so?


Now, I know many of my fellow recruiters feel that from the point of interview it’s down to the employer and the candidate to fairly assess whether it’s the right move.


We may chaperone candidates through the offer stage, but we are not accountable for a failed hire.


If we treat recruitment as a solely transactional process this may be a fair view.


But, if we accept that every communication touch point is an opportunity to bring candidates forward, to better fill our vacancy, what should we consider as our duty of care?


And if we have an opportunity to influence from the top of the process - such as ideation for job descriptions - aren’t we accountable for the outcome?


These questions hold whether you’re an agency, internal, HR or hiring manager.


If you can convince with your narrative, speak to emotional truth, and influence behaviour, all through your ongoing words – that isn’t a transaction, it’s a relationship being nurtured.


What happens if someone leaves within three months of starting a new role, for an unequivocal and non-negotiable reason that could have been identified before the first interview?


Or accepts a counteroffer for a reason, in retrospect, we could have seen?


Or withdraws on the day of the interview?


For a recruiter who cares about long-term outcomes and relationships, that’s where our duty of care is – to bring the right candidates forward for reasons that are right for them.


It’s not just about candidate attraction. If you are genuinely committed to finding the right people, it has to be done with integrity throughout rather than just compelling content.


Otherwise, we risk candidates rightly losing their suspension of disbelief when they encounter situations that either belie the message or their needs.


Something to consider next time a candidate withdraws unexpectedly or disappears inexplicably - could we be responsible because of how they experienced our words?


How we write the right words is in our control.


One way to establish the right words is the non-negotiable no’s of candidates.


Once all the candidates with non-negotiable no’s are qualified out, what happens?


That’s what the next & final edition is about.


Regards,

Greg



By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.