(Stick around to the end for the point) If a CV were a job advert:

Gary Leader
£Competitive Salary
Cambridge area

I am a successful and award-winning leader, situated near Cambridge, now excited to expand my career with a new Leadership role. Possessing many years of progressive career growth as part of a friendly team, I can communicate at all levels, both individually and as part of a team. Now available due to business optimisation.

Responsibilities:

- Setting and executing leadership strategy
- Meeting business goals
- Stakeholder management

To be considered as my employer you will meet the following essential criteria:

- 3 years+ track of no redundancies
- Stable working environment
- Reputation as an employer of choice
- Flexible on working hours, able to allow home working when needed
- Fair payer
- Consistent EBITDA through SIOP, PPC, CRO, RevOps, SaaS and MS Office
- No ghosting and salary on the job description
- Certification in corporate social responsibility or equivalent
- A CEO with good reviews on glassdoor
- Commitment to a diverse, equitable and inclusive culture
- Other requirements on an ad hoc basis

In return you can expect me to:

- Work for a salary
- Meet realistic expectations
- Conform to statutory obligations

If you are interested in employing me, apply now through my ETS with your full cover letter explaining why you want to employ me, and an up-to-date job description.

Please assume you have been unsuccessful if you don’t hear from me within 2 weeks.

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Jokes aside – who would follow up with this candidate, unless it were a very in demand skills set?

Does it come across as arrogant or entitled?

How would you improve this advert to make the candidate more appealing?

Now look at your own adverts and think about what an ideal candidate, who is employed in a decent job, might feel when doing the same.

If you’re a decent UK employer reading this and want to understand why your adverts aren’t attracting suitable candidates, email me - I offer one free advert review to help you find a better return.