Can good candidate experience make you more profitable?

Greg Wyatt • Jun 01, 2021
Candidate experience can be core to a strategy that focuses on the employer.

Here’s one argument for candidate experience leading to better profitability:

1/ Employers with high employee engagement see double net annual income, compared to similar employers with low employee engagement. See the Macleod Report and Nailing the Evidence.  

2/ While the employer drives engagement of its staff, it is employee experience that matters – everything they see, hear and believe about their employment throughout its lifecycle. Try this overview.

3/ The employee lifecycle consists of attraction, recruitment, onboarding, development, retention and departure.

4/ Candidate experience is formed in the attraction, recruitment and onboarding stages. (Good experience also leads to better engagement, better hires, speed, efficiency, specificity, commitment, interview performance, less attrition and less risk.) Talk to me if you want more info.

5/ All employees have been a candidate at the first stages of the employee lifecycle. Their employee experience includes all aspects of candidate experience.

6/ See 1.

Tell me again why candidate experience is irrelevant?
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