Of course, it's not the be-all and end-all, but to miss out on using it fully, efficiently, proactively and with purpose is to reduce your odds.

1. Write a profile that showcases You. How you can help your next employer, with achievements and evidence. Fully searchable with SEO techniques so that you are findable by those who matter.

2. On point headline that compels click-through. First five words count - what do they say about you?

3. Clever banner. Free web real estate that grabs attention.

4. Get recommendations, either LinkedIn ones or video testimonials - social proof is powerful

5. Regular consistent posts & articles that build credibility with the people you need to talk to: Peers, recruiters, hiring managers, CEOs, people that can refer you in to jobs.

6. Fill the content gap through relevant and relatable posts across your areas of expertise

7. Purposefully engage on the posts of people who can help you

8. Don't focus on engagement that appeals only to friends and fellow job seekers, or posts that undermine your goal

9. Use mechanisms such as hashtags to boost engagement

10. Consider video - if you can come across naturally on screen

11. Be professionally authentic - the you that you are at work

12. Feedback from 1 trustworthy CEO on your content has more weight than 10 fellow jobseekers who want to support everything you do

13. Lurkers will always pass judgement without you ever knowing, and they may be hiring managers

14. LinkedIn is like a big open plan office

15. Remember your digital footprint

16. Connect

17. Start real conversations - take it offline

18. Proactively network: Help them at least as much as they can help you.

19. Use your expertise as a talking point to discuss their challenges

20. Always ask for help

21. Tap into the free advice available, and use that which resonates and challenges you in the right way. Look for strategic advice as well as tactical.

22. Pay it forward

23. Persevere - resilience and patience are key skills for this market

24. Use LinkedIn as part of a broader multichannel strategy

25. Embrace the success of others, but don't judge yourself on their efforts

26. Take time off. Look after your mind and body. The investment will pay off.

26.1 #jobseekerbasics and #jobseekertoolsandprocesses for more

26.2 It’s a marathon not a sprint.