A passive opportunity

Greg Wyatt • June 18, 2026

What follows is an updated Chapter 32 of A Career Breakdown Kit (2026). It examines the nonsense argument that passive candidates are better than active candidates.


It also examines why that perception happens, and what you can learn from it to present yourself as a more compelling candidate.


Because, after all, recruitment is psychology. And the hardest psychology to master is your own.


32 - A passive opportunity

 

Speak to headhunters and many will say that passive candidates are inherently better than active candidates.


Active means you are actively looking for another job.


Passive means you aren’t yet may be open to conversation.


The argument goes further stating that something like 80% of the candidate marketplace is passive, while only 20% actively apply for adverts.


Therefore, if you recruit only through advertising, you will miss out on a huge chunk of viable candidates.


This isn’t a terminology I like - I use ‘problem awareness’ as a differentiator instead.


It doesn’t help that, in the market we are currently in, adverts can receive 100s of applications, few of which are viable candidates.


If an employer doesn’t think adverts are effective, and that candidates are likely to be passive, they may not even advertise, instead relying on activities like headhunting.


If all you do is rely on active channels such as adverts, you limit your opportunity.


There are two elements to the active / passive argument that are worth talking about.


The first is how you come across the vacancy.


The second is how you are assessed for the vacancy.


How recruiters look for passive candidates


Recruiters take an inbound and outbound approach to filling vacancies.


Using the argument above, only Active candidates are inbound, whereas Passive candidates are found through outbound work such as headhunting.


Outbound work is more controllable because the recruiter only contacts candidates who meet their specific criteria, typically through


LinkedIn, CV databases (job boards and agency), networking, referrals and headhunting. I differentiate headhunting from LinkedIn, because anyone can headhunt on LinkedIn using recruiter licence, but proper headhunting should work across multiple channels and involve more rigour throughout.


I know because I trained in a headhunting firm that enjoyed a strong reputation well before LinkedIn was invented. And those additional channels are just as effective today - if not more so because of how democratised LinkedIn has become.


To be found like a Passive candidate you have to take advantage of the channels used by recruiters.


I take a whole of market approach across all inbound and outbound channels where appropriate.


Early last year, I had a Talent Acquisition vacancy that went live, although we hadn’t finalised the job description.


We agreed that I would only speak to out of work TA folk in London (of which there are many), because the ambiguity of the brief would be less problematic.


I didn’t advertise for the same reason.


I took the same approach I would to target passive candidates, only concentrating on out-of-work active candidates instead.


We had a shortlist of 6 qualified candidates, and another 6 on the backburner. No one else would know this vacancy existed due to its lack of visibility.


I recruited it by ordinary means, without advertising.


Of course, that vacancy was cancelled, such had been the way of 2025.


How to get found like a passive candidate


This is simpler than you might think and comes down to understanding how we look for candidates, then optimising your visibility in kind. I call this principle inversion.


I’ve written advice on each in part three (edit for this newsletter: you'll see many of these chapters published for free in previous editions).

Each of these reflects how I might look for candidates without advertising: optimising for LinkedIn Recruiter licence, CV databases and other data repositories; asking for referrals in thin markets; networking; direct research into incubator companies; industry events and so on.


Not all of these are replicable, and the balance of what is effective relies on your specific market conditions.


Why passive candidates can be more appealing at interview


Passive candidates are already in a suitable job that is at least adequate. To move would have to be for good reason.


Which means they may only interview for roles they are closely aligned to and have the freedom to walk away from.


This combination of detachment and alignment makes a compelling proposition.


Passive candidates are typically in fewer recruitment processes than active candidates, often only one, which allows employers better odds of them accepting an offer.


How many recruitment processes are you in? If you had the nice problem of having two or more offers to choose between, how many could you accept?


This is a real and quantifiable risk for employers - is there an argument to reduce this risk by only offering candidates who are only in one process?


This risk links to the emerging situation of automated AI optimised applications. When employers have a high volume of homogenous applications designed to 'beat the ATS', the entire application base loses credibility. A candidate found through headhunting immediately has the semblance of being more real, even if all they did was optimise their LinkedIn profile.


Yet another reason why the myth of 'ATS compliance' will work against you, given passive candidates haven't even read those articles and get hired with CVs that look similar to the ones you used to use.


There is a more cynical side to the passive argument, which is that ‘only headhunters can access them.’ These uniquely skilled professionals sometimes rely on an obfuscated process. It’s a boon that employers don’t understand how they work. It can be advantageous not to represent active candidates at all.


I choose to lay my process bare and it’s only one way in which I look for candidates.


The passive candidate features that improve your odds


Detachment.


If you are out of work, typically you need a job, which can involve a number of compromises, rather than solely being interested in that one job for what it is.


Detaching yourself from the outcome of an application makes you a better candidate, because that freedom to walk is a strong negotiating position and informs the rest of your approach.


This same detachment can make knockback less damaging. Read up on detachment and Stoicism for more - some of which is covered in A resilient job search.


It's a classic quality of a successful salesperson.


Alignment.


It's completely understandable that you'll go for jobs that aren't strong fits if you need to get back into employment.


For every compromise you make, there will be candidates for whom that compromise is an attraction point.


Compromises which typically move you away from a core fit to being a candidate with transferable skills. Like for like, a less suitable candidate than those above.


Yes, employers could have the imagination to see how out of box candidates with transferable skills can be brilliant. Something that's out of your control.


If a role is of strong interest to you, articulate how your skills and aspirations apply to make you a core fit. If you can't, your odds will be lower.


This informs how you communicate throughout the process.


Accountability


It's easy to compromise on your requirements and expectations in a job search. Such as widening your salary band, and the jobs you'll apply for.


Unless you are in a skill short industry or have a connection that can refer you to a role, your odds drop the further away you move from ideal fit roles.


Stick to your guns. Don’t use up time and energy on unhelpful activity.


Intermediary representation


That's what we are as recruiters.


An effective recruiter does work behind the scenes to manage expectations, concerns and objections. Something that can improve your odds as a job seeker.


If you are in the fortunate position to be working with a recruiter that has your back, trust in the process.


The interview


How you execute your interviews is key. Read the interview chapters in Part Three.


Note: I've made a rare inclusion for the newsletter in this chapter, given others published are verbatim from the Summer update coming out soon. But I'm conscious some of these chapters rely on, lead into and are interconnected with other chapters in the book. It's why if you find these chapters helpful, you'll find the book more-so, as a reference kit for your career.



By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.