A lot of people seem hung up on working for big brands.

I'm quite the opposite - a strong brand makes me sceptical of a transactional workplace.

Nothing wrong with that, if that's what you want - an efficient cog in a slick machine.

I enjoy working with interesting employers that people outside of their sphere have little awareness of.

They don't always pay top salaries, yet are realistic in what they ask for.

Often they have an interesting story and an unusual context, and to work there you need to buy into what they are all about.

Commonly they're apolitical, a breath of fresh air for those that had been caught in the rat race.

And in return you get ownership, to make a difference, to be a go-to person for the problems you solve. A great place to work, with aspiration and culture matched.

Commonly these same companies are dominant in a niche that has few competitors, and no one to poach staff from, requiring creativity in finding the right people.

Commonly these are employers that struggle to recruit, either through adverts or agencies, because the uniqueness of their offering isn't translated.

Because those suppliers didn't get to the truth of why they are brilliant employers.

Get recruitment right and their new employees go on to flourishing careers.

Whether that's a transformational role, a future leader or just someone that enjoys what they do well enough that they want to stay, and are rewarded in kind.

It's all the same to me, in servicing a relationship with interesting people who do great things.

A problem for them is a solution I can find.

Just takes a little partnership.

Follow me on LinkedIn - click on #birchamwyattrecruitment. Or drop me a line.