An Advice Advisory
What follows is Chapter 18 from A Career Breakdown Kit (Summer 2026 edition).
It's a chapter I was thinking on, when I heard from a connection last week.
"I respect you Greg, but you really don't know what you're talking about with ATSs rejecting people."
From a job seeker who's followed me for a few years, even when employed. It does sadden me a little, but I've chosen to share insight I know can be unpopular, because it goes against the grain of popular assumption.
Can anyone be an ATS expert?
Given there are hundreds on the market, and a nearly infinite number of possible configurations, balanced with what may be unknowable employer intent, it seems unlikely.
Of course you can be an expert on some ATSs, and an expert on recruitment. While others might borrow expertise from what they've heard and read.
For my part, I've created two basic ATSs from Access, Outlook/Word macros and an off the search file searching software, around 25 years ago.
I've used multiple ATSs as a fractional Talent Acquisition Manager, and logging applications as a third party agency recruiter.
I've written guides on aspects of ATSs such as how to do Boolean sourcing. And I'm relatively technical, tending to pick up knowledge to serve my needs. The AI tools on www.bwrecruitment.co.uk/resources are a good example of this.
But I wouldn't say I'm an ATS expert. That's why when I debunk false narratives, I rely on my research of how peer recruiters use their own.
Something I've been investigating since 2020, when my immediate reaction was "What's that now?" when job seekers told me they were being rejected by automation.
The question should be, whose advice should you take? And how does that apply in your unique job search?
Something this chapter seeks to answer.
18 - An advice advisory
There’s a huge amount of advice out there, isn’t there?
Even this book.
Spend half an hour trawling social media and you’ll no doubt find many different hacks that will transform your job search.
Much of it is contradictory and some that are plain awful.
Consider what follows meta advice on what to look for when reading or taking advice.
Advice context
Today I read a post from a LinkedIn Top Voice on something who said something along the lines of
‘Tell them today is your last day,’ when you resign.
The idea being that you don’t owe your employer anything - you need to manage your own risk in case they let you go without paying severance.
Terrible advice if you are in the UK. Our notice periods are different to the US, where the thought influencer is based.
I can’t tell you if it’s good advice in the US, although it seems to lack integrity to me.
If you are a UK reader and come across such a post, how are you supposed to know it’s for a US audience? How are you supposed to know it is most certainly not for you?
Hers is a post that highlights an issue with how social media works.
By breaking down geographical and cultural barriers, it can become hard to know who advice is for.
Legislation will differ from place to place, with variation across demographics.
Then you have transadaptation, where lingo that makes sense locally and may have a different meaning elsewhere, even though the language is the same.
Context fit
When taking advice, the first thing to check is whether that advice is suitable for your context.
What expertise does the advisor have that relates to your job, your market, the channels you have access to, your seniority, where you are based, or these many other variables that make up your context?
What about the hiring process an employer takes? SMEs, corporates, public sector, government, civil service and more may have different rules of play.
A 22 year old data scientist in Birmingham, UK, will need a fundamentally different job search approach from a 52 year old CFO in Birmingham, Alabama.
The 4 Advice functions
Opinion-led advice is typically given when someone strongly believes that what worked for them once is viable advice generally.
There’s one question you might ask.
Is it replicable for me?
Often it’s tethered to words like Always or Never. Make sure passion is backed up by logic and evidence.
Examples might be:
‘Always have a 2 page CV’
‘Never use #OpenToWork’
‘Don’t use job boards, they don’t work’
How does the hiring manager for your next role view these statements?
My favourite line about opinion-led advice is this:
‘Ask 9 people for advice on your CV and you’ll end up with 10 CVs.’
Tactical advice works in a specific context.
For example, if a cover letter is given priority in an application process for UK Civil Service, read up on how to write cover letters for the UK Civil Service.
The chap I spoke to yesterday rightly pointed out that the article on this topic he read had no bearing on his applying to private sector companies, many of whom will never even read a cover letter.
Tactical advice can be great because it’s advice you can act on straight away.
What experience does the advisor have in your domain?
Strategic advice works in any context.
For example, advice that makes you ask the right questions… about advice.
Or which helps you put together an informed job search strategy based on your market conditions.
While strategic advice is potent, it takes agency and commitment to apply.
It’s rarely a short fix.
Selling advice is when someone gives advice to support their agenda.
Such as a CV writer who tells you they can make your CV optimised for the ATS.
Or how to access the part of the job market hidden from you through paywalled means.
Or that classic, ‘My client wanted £100k, I got him $250k. She’s over the moon!’
If you are prepared to invest, ask yourself, ‘What evidence is there this seller can help me.’ Ask for testimonials and ask to speak to current clients.
‘Is this person going to do the work or outsource it?’
Understand what you are signing up to if money or commitment is involved.
Remember that any advice you encounter - whether opinion-led, tactical, strategic, or selling - should be filtered through the lens of yourunique context and needs.
Does this apply to me? What’s the motivation behind it?
Evaluating advice in this way can keep you focused and help you make better decisions on which to follow.
