An Advice Advisory

Greg Wyatt • July 26, 2026

What follows is Chapter 18 from A Career Breakdown Kit (Summer 2026 edition).


It's a chapter I was thinking on, when I heard from a connection last week.


"I respect you Greg, but you really don't know what you're talking about with ATSs rejecting people."

From a job seeker who's followed me for a few years, even when employed. It does sadden me a little, but I've chosen to share insight I know can be unpopular, because it goes against the grain of popular assumption.


Can anyone be an ATS expert?


Given there are hundreds on the market, and a nearly infinite number of possible configurations, balanced with what may be unknowable employer intent, it seems unlikely.


Of course you can be an expert on some ATSs, and an expert on recruitment. While others might borrow expertise from what they've heard and read.


For my part, I've created two basic ATSs from Access, Outlook/Word macros and an off the search file searching software, around 25 years ago.


I've used multiple ATSs as a fractional Talent Acquisition Manager, and logging applications as a third party agency recruiter.


I've written guides on aspects of ATSs such as how to do Boolean sourcing. And I'm relatively technical, tending to pick up knowledge to serve my needs. The AI tools on www.bwrecruitment.co.uk/resources are a good example of this.


But I wouldn't say I'm an ATS expert. That's why when I debunk false narratives, I rely on my research of how peer recruiters use their own.


Something I've been investigating since 2020, when my immediate reaction was "What's that now?" when job seekers told me they were being rejected by automation.


The question should be, whose advice should you take? And how does that apply in your unique job search?


Something this chapter seeks to answer.


18 - An advice advisory

 

There’s a huge amount of advice out there, isn’t there?


Even this book.


Spend half an hour trawling social media and you’ll no doubt find many different hacks that will transform your job search.


Much of it is contradictory and some that are plain awful.


Consider what follows meta advice on what to look for when reading or taking advice.


Advice context


Today I read a post from a LinkedIn Top Voice on something who said something along the lines of


‘Tell them today is your last day,’ when you resign.


The idea being that you don’t owe your employer anything - you need to manage your own risk in case they let you go without paying severance.


Terrible advice if you are in the UK. Our notice periods are different to the US, where the thought influencer is based.


I can’t tell you if it’s good advice in the US, although it seems to lack integrity to me.


If you are a UK reader and come across such a post, how are you supposed to know it’s for a US audience? How are you supposed to know it is most certainly not for you?


Hers is a post that highlights an issue with how social media works.


By breaking down geographical and cultural barriers, it can become hard to know who advice is for.


Legislation will differ from place to place, with variation across demographics.


Then you have transadaptation, where lingo that makes sense locally and may have a different meaning elsewhere, even though the language is the same.


Context fit


When taking advice, the first thing to check is whether that advice is suitable for your context.


What expertise does the advisor have that relates to your job, your market, the channels you have access to, your seniority, where you are based, or these many other variables that make up your context?


What about the hiring process an employer takes? SMEs, corporates, public sector, government, civil service and more may have different rules of play.


A 22 year old data scientist in Birmingham, UK, will need a fundamentally different job search approach from a 52 year old CFO in Birmingham, Alabama.


The 4 Advice functions


Opinion-led advice is typically given when someone strongly believes that what worked for them once is viable advice generally.

There’s one question you might ask.


Is it replicable for me?


Often it’s tethered to words like Always or Never. Make sure passion is backed up by logic and evidence.


Examples might be:


‘Always have a 2 page CV’

‘Never use #OpenToWork’

‘Don’t use job boards, they don’t work’

How does the hiring manager for your next role view these statements?

My favourite line about opinion-led advice is this:

‘Ask 9 people for advice on your CV and you’ll end up with 10 CVs.’


Tactical advice works in a specific context.


For example, if a cover letter is given priority in an application process for UK Civil Service, read up on how to write cover letters for the UK Civil Service.


The chap I spoke to yesterday rightly pointed out that the article on this topic he read had no bearing on his applying to private sector companies, many of whom will never even read a cover letter.


Tactical advice can be great because it’s advice you can act on straight away.

What experience does the advisor have in your domain?


Strategic advice works in any context.


For example, advice that makes you ask the right questions… about advice.


Or which helps you put together an informed job search strategy based on your market conditions.


While strategic advice is potent, it takes agency and commitment to apply.


It’s rarely a short fix.


Selling advice is when someone gives advice to support their agenda.


Such as a CV writer who tells you they can make your CV optimised for the ATS.


Or how to access the part of the job market hidden from you through paywalled means.


Or that classic, ‘My client wanted £100k, I got him $250k. She’s over the moon!’


If you are prepared to invest, ask yourself, ‘What evidence is there this seller can help me.’ Ask for testimonials and ask to speak to current clients.


‘Is this person going to do the work or outsource it?’


Understand what you are signing up to if money or commitment is involved.

Remember that any advice you encounter - whether opinion-led, tactical, strategic, or selling - should be filtered through the lens of yourunique context and needs.


Does this apply to me? What’s the motivation behind it?


Evaluating advice in this way can keep you focused and help you make better decisions on which to follow.



By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.