How can such an important document be so poorly understood?

The Employment Value Proposition (EVP) may be an as dull as dishwater name, but it should be the centrepiece of how you attract, engage and retain your people.

If any good plan starts with a document, the EVP can and should be at the top of the pile.

If you don't know what one is, the EVP describes all the experiences and benefits your people will have as it relates to employment.

It's a document unique to your business that provides every answer to 'what's in it for us' and is both a goal and keystone for your people's success.

It's the business of your people in words.

Covering these points:

Vision
Values
Culture 
Mission
Balance
Context
Benefits
Diversity
Trajectory
Innovation
Challenges
Working life
Collaboration
Compensation
Social responsibility
Career development
Health and wellbeing
The built environment

Every way in which your business interacts with your people's lives.

More than that it's the litmus test for what good is in the people you want to hire, giving them a good reason to start a conversation with you.

It should answer any question the readers have about why am I here, and why should I be here.

And it's a document from which all other words can flow. Your job descriptions, your advertising, your communications, your feedback.

It's quite rare that the employers I partner with have a good EVP in place, so for recruitment, I write a Vacancy Value Proposition, which sells the opportunity truthfully to the ideal candidate - I call this the Executive Summary, in agreement with the employer.

When representing those ideal candidates, I include a Candidate Value Proposition, a cover sheet that shows how they align with your EVP.

Words which prove the point.

If you don't have an EVP, and you want to optimise how you recruit and retain your people, you should put this on your agenda.

It's no simple matter and takes time, collaboration, wherewithal and insight into what makes your people tick.

The EVP is the playbook for your people.

Happy to chat if you need some help - 07896 092024.

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