If your job ads aren't working, why not replace

1/ "Apply now with an up to date CV and cover letter"

with

"Don't worry if your CV is out of date. Get in touch and we can work that out later"

and

2/ "If you haven't heard from us in one week, please assume your application has been rejected"

with

"Every application will get a response in three working days"

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In the first example, you'll find you see more enquiries, some of whom are from great candidates that haven't had time to update their documentation and aren't in a rush to secure a new job.

If you can capture those candidates' attention, and they aren't applying for other jobs because their CV is outdated... you'll have less competition to secure their interest.

Make it easier for your candidates to reach you, with multiple means of direct contact and your adverts will see a better return.

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In the second example, if you're struggling with volume, you should be automating anyway.

Just reciprocate the level of care an applicant has made, in your response.

Showing you care to give a response stands out in a sea of arms length adverts. How might that go down with a great candidate sceptical of how people recruit?

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Now consider how else you might change your adverts to help your ideal reader make the right decision.

Worth it, no?